The Merchants of Cool 2001

The Merchants of Cool 2001 - How businesses market to American teenagers, and the effect they have together on popular culture.

• Title: The Merchants of Cool
• Genre: Documentary, History, Music
• Country: United States of America
• Studio:
• Cast: Douglas Rushkoff, Christina Aguilera, Greg Berlanti, Jessica Biel, Adam Carolla, Fred Durst
• Crew: Rachel Dretzin (Writer), Barak Goodman (Producer), Barak Goodman (Director), Buddy Squires (Director of Photography), Ann Collins (Editor), Rachel Dretzin (Producer)
• Keyword: media, marketing, advertising